Logo Redesign

Penn Engineering Council - SPRING 2020

OVERVIEW

I began my term as the President of Penn Engineering Council (PEC) Spring 2020. The Vice President and I lead an iterative process with our marketing committee to create our new logo. We started the process by doing research into successful logos we know of and trying to understand why we found theses logos to be successful. Then, we brainstormed ideas as to what Penn Engineering Council stands for and its functions as organization. From here, we created multiple design iterations over the course of a few weeks. Lastly, once we settled on a final design we considered various slight color, font, and spatial form manipulations of the final design.

Our final logo design consists of a full and abbreviated logo, where the full logo spells out the organizations name and the abbreviated logo uses the organizations acronym. Each logo can appear in the clubs’ colors, red and blue, or in a monochrome white.

The final design is the combined production of Penn Engineering Council’s marketing committee and leadership.